BMW AG (an abbreviation of Bayerische Motoren Werke AG) - German manufacturer of automobiles, motorcycles, engines, and bicycles. Chairman of the company today is Norbert Reithofer, as the chief designer - Adrian van Hoydonk. The company's motto - «The Ultimate Driving Machine» and «Sheer Driving Pleasure». The company was founded by Karl Friedrich Rapp in October 1913, initially as a manufacturer of aircraft engines, Bayerische Flugzeug-Werke. Since 1929, blue-white circular logo BMW, uses and so far for the convenience of starting construed as an airplane propeller against the blue sky. 1928 BMW acquires car factory in Eisenach (Thuringia), and with it a license to produce a small car called the Dixi.