2000 Volkswagen Passat PK

Very Clean 1 Owner Vehicle, Just Over 100K Miles, 5 Speed Transmission Great for Driving Around Town, Carfax Available., , Chapter 13, Marketing- The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large, Customer Relationship Management- The process of learning as much as possible about customers and doing everything you can over time to satisfy them—or even exceed their expectations—with goods and services, Marketing Mix- The ingredients that go into a marketing program: product, price, place, and promotion, Environmental Scanning- The process of identifying the factors that can affect marketing success, Brand Name- A word, letter, or group of words or letters that differentiates one seller’s goods and services from those of competitors, Promotion- All the techniques sellers use to inform people about and motivate them to buy their products or services, Focus Groups- a small group of people who meet under the direction of a discussion leader to communicate their opinions about an organization, its products, or other given issues, Target Marketing- Marketing directed toward those groups an organization decides it can serve profitability , Niche Marketing- The process of finding small but profitable market segments and designing or finding products for them , Market Segmentation- The process of dividing the total market into groups whose members have similar characteristics, Chapter 14, Value- Good quality at a fair price. When consumers calculate the value of a product, they look at the benefits and then subtract the cost to see if the benefits exceed the costs, Total Product Offered- Everything that consumers evaluate when deciding whether to buy something; also called a value package , Product Line- A group of products that are physically similar or are intended for a similar market, Product Mix- The combination of product lines offered by a manufacturer, Trademark- A brand that has exclusive legal protection for both its brand name and its design, Generic Names- Non-branded products that usually sell at a sizable discount compared to national or private-label brands, Brand Loyalty- The degree to which customers are satisfied, like the brand, and are committed to further purchases, Product Life Cycle- A theoretical model of what happens to sales and profits for a product class over time; the four stages of the cycle are introduction, growth, maturity, and decline , Everyday low pricing- Setting prices lower than competitors and then not having any special sales, Unsought goods & services- Products that consumers are usually unaware of, haven’t necessarily thought of buying, or find that they need to solve an unexpected problem, Chapter 16, Promotion Mix- The combination of promotional tools an organization uses, Public Relations- The management function that evaluates public attitudes, changes policies and procedures in response to the public’s requests, and executes a program of action and information to earn public understanding and acceptance, Sales Promotions- The promotional tool that stimulates consumer purchasing and dealer interest by means of short-term activities, Integrated Marketing Communication- a technique that combines all the promotional tools into one comprehensive and unified promotional strategy , Infomercial- a full-length TV program devoted exclusively to promoting goods or services, Product Placement- Putting the products into TV shows and movies where they will be seen , Blogs- An online diary that looks like a web page but is easier to create and update by posting text, photos, or links to other sites,