1998 Oldsmobile Aurora Base

Oldsmobile entered the luxury segment in 1995 when it introduced the Aurora, a car designed to compete with European and Japanese imports and attract their younger, more affluent buyers to the Oldsmobile fold. The long list of standard features is accompanied by a very short list of options, and the Aurora's specifications match cars of similar size from Lexus and Infiniti, but at a much lower price. In 1997, the Aurora wore an Oldsmobile nameplate for the first time. That nameplate had been conspicuously missing since the car's introduction, a decision made by Oldsmobile marketing executives aimed at giving the new car breathing space as it entered the fray against its European and Japanese competitors. For 1998, the Aurora receives a number of chassis enhancements to improve sound isolation and ride quality.